Lesson series

Building a Successful Food and Beverage Brand

The Building a Successful Food & Beverage Brand will focus on branded products sold through supermarkets, specialty stores, mass merchants and the expanding healthy and natural segment.
The program is critical for anyone looking to develop a successful food or beverage brand regardless of what stage of development to brand has achieved. From raw startup to seasoned brand looking to grow you will benefit from this webinar.
Steven Roth, Regional Lending Specialist for the Finance Center, has developed this program based on his 40+ years of experience with branded packaged goods marketing business. He was an Executive with Heublien, then an investor and Board Chair for three (3) packaged good marketing companies and an advisor to several more. Steve’s experience crosses all channels of distribution and types of products.
Get the Capital your Business needs
Meet the presenter

Steve Roth

Steve Roth is the Lending Specialist at the NorCal SBDC Finance Center and loves helping people raise capital, increase their profits, develop new products and markets, and create a secure future for themselves and their families. He has spent the majority of his career in the venture capital and private equity industry, gaining experience in areas such as financial management, treasury, raising capital, and general management.
While finance is his primary job function, Steve also enjoys wine, food, cooking, and his seven very active grandsons.
Scott Rogalski- Course author