Join today
Developing & Taking a Food Product to Market Part 3 - Scaling Smart: From Product Launch to Retail Success
This session dives into the critical steps for bringing a food product to market and sustaining its growth. Attendees will learn how to build realistic financial projections, develop effective marketing and social media strategies, secure retail placement, and drive sell-through. The workshop also covers publicity tactics to increase visibility and position your product for long-term success.
Write your awesome label here.
Meet the instructor
Heather Saffer
Heather Saffer is an award-winning entrepreneur, startup advisor, and brand strategist with over 15 years of experience building and scaling consumer brands. She founded and sold Dollop Gourmet, an all-natural frosting company that secured a Shark Tank deal and expanded into 1,000+ retail stores. A Food Network’s Cupcake Wars winner and author of two cookbooks with Simon & Schuster and Sterling Epicure, Heather has helped startups raise over $12 million and refine their brand and growth strategies. She also served as a Co-Founder within General Mills’ G-Works Innovation division and continues to mentor founders through roles with Launch NY and multiple SBDCs.
Patrick Jones - Course author
Visit www.norcalsbdc.org
To sign up for one-on-one advising and no cost training with the NorCal SBDC.
To sign up for one-on-one advising and no cost training with the NorCal SBDC.