Lesson series
Franchise Workshop 4: From Business Owner to Multi-Unit Operator
What’s next after one successful location?
Growth is the goal—but growing too fast or without a plan can backfire. This session is for business owners who are ready to expand, whether that means opening a second location, licensing their model, or launching a franchise system. Learn how to assess your readiness, develop your infrastructure, and fund the next phase of your business.
Led by David Mitroff, Ph.D., who has advised on multi-unit expansion for national and boutique brands alike, this session provides a clear roadmap to scale. You’ll leave with actionable steps to move from hands-on operator to strategic leader of a growing enterprise.
Covered Topics:
-Franchising your existing business vs. licensing
-Multi-unit ownership: risks and rewards
-Funding and legal structure considerations
-Scaling systems and leadership across locations
*This is part 4 of our 4-part franchise series.
You may want to view Sessions 1-3 first:
1. Franchising 101 – Small Business Ownership
2. How to Make Your Business Run Like a Franchise
3. Market Like a Franchise – Brand Power & Customer Loyalty
*This is part 4 of our 4-part franchise series.
You may want to view Sessions 1-3 first:
1. Franchising 101 – Small Business Ownership
2. How to Make Your Business Run Like a Franchise
3. Market Like a Franchise – Brand Power & Customer Loyalty
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Meet the instructor
David Mitroff
David Mitroff, Ph.D. is a business consultant, marketing expert, keynote speaker and author who has held numerous consultative positions for diverse organizations such as LexisNexis, United Healthcare, U.S. Department of Justice, Providian Financial, Nordstrom, Limited Brands, Constant Contact, Ben & Jerry’s and the YMCA. David brings to the SBDC his experiences as the Founder and Chief Consultant of Piedmont Avenue Consulting, Inc. through which he provides business consulting and marketing services to create brand awareness, strengthen customer loyalty and generate new opportunities. David works with a diversity of clients in the San Francisco Bay Area and beyond such as restaurants and retail specialty stores, franchises, professional services firms, start-ups and individual entrepreneurs.
Dr. Mitroff is an active member, on the executive board, or advisory committees for several organizations. He continually collaborates with several consultant groups, merchant associations, and charities to best serve the community. David brings a deep knowledge of the entire San Francisco Bay Area marketplace and is a fourth generation San Franciscan who is proud to have been born in San Francisco. David is a sought-after speaker on a wide range of topics from Social Media Management to the Psychology of Marketing and through his consulting, lectures, training, and keynotes has educated more than 35,000 business owners.
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Visit www.norcalsbdc.org
To sign up for one-on-one advising and no cost training with the NorCal SBDC.
To sign up for one-on-one advising and no cost training with the NorCal SBDC.