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How to Make Money in the Hospitality Industry

Does it seem like things just aren't the way they used to be? The hospitality industry business model has been slowly changing but the pandemic significantly sped up this process. It no longer makes sense to try to get back to the way things used to be. To make money in an industry that has fundamentally changed you must build a new financial framework. In this seminar we will look at how industry standards have changed and how to create a financial framework that works for your hospitality business.
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If you are already an SBDC client who is interested in meeting with the instructor please email us at training@norcalsbdc.org.
Meet the instructor

Deagon Williams

Deagon Williams is a chef, food consultant, and SBDC advisor. She is a graduate of Mills College with a BA in Sociology and an MBA with an emphasis on entrepreneurship and marketing. A graduate of LaVarenne Culinary School, Deagon was a part of the first wave of American women to climb the ladder in high-end kitchens.


Patrick Jones - Course author