Lesson series
Lost in Translation: Lessons from Big Wins and Costly Mistakes in International Marketing
Explore the triumphs and failures of international marketing in this engaging workshop.
Learn best practices for adapting products, messaging, and market entry strategies across cultures, while examining costly mistakes made by global brands. Gain practical insights to avoid common pitfalls and build successful international marketing campaigns that resonate worldwide.
Learn best practices for adapting products, messaging, and market entry strategies across cultures, while examining costly mistakes made by global brands. Gain practical insights to avoid common pitfalls and build successful international marketing campaigns that resonate worldwide.
Kimberley Vuitel brings 20+ years of supply chain and exporting experience, and is a highly regarded international business coach.
Kevin Mather has worked for almost 30 years in the international business world with an emphasis on exporting.
Both Kimberley and Kevin love helping small and medium sized businesses successfully develop their international business.
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Meet the instructors
Kevin Mather
Kevin Mather
30 yrs International Business
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Meet the instructors
Kimberley Vuitel
Kimberley Vuitel
22 yrs International Business
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Visit www.norcalsbdc.org
To sign up for one-on-one advising and no cost training with the NorCal SBDC.
To sign up for one-on-one advising and no cost training with the NorCal SBDC.