Lesson series
Market Like a Franchise – Brand Power & Customer Loyalty
Franchise marketing secrets you can steal!
Franchises succeed because their marketing is consistent, proven, and systematized. This session reveals how you can apply the same branding, promotion, and customer retention strategies—no matter the size of your business. Learn how to attract more customers, build trust, and keep them coming back with marketing strategies modeled after top-performing franchise systems.
David Mitroff, Ph.D., has worked with franchise brands including fitness studios, wellness concepts, retail locations, and food chains. In this workshop, he shares proven tools that help small business owners create strong, repeatable marketing processes that fuel growth and loyalty.
Highlights:
-Franchising strategies for consistent branding and messaging
-Local store marketing: tools that scale and adapt
-Leveraging co-op advertising ideas (even if you’re solo!)
-Customer loyalty and referral programs that drive growth
*This is part 3 of our 4-part franchise series.
You may want to view Session 1 & 2 first:
1. Franchising 101 – Small Business Ownership
2. How to Make Your Business Run Like a Franchise
*This is part 3 of our 4-part franchise series.
You may want to view Session 1 & 2 first:
1. Franchising 101 – Small Business Ownership
2. How to Make Your Business Run Like a Franchise
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Meet the instructor
David Mitroff
David Mitroff, Ph.D. is a business consultant, marketing expert, keynote speaker and author who has held numerous consultative positions for diverse organizations such as LexisNexis, United Healthcare, U.S. Department of Justice, Providian Financial, Nordstrom, Limited Brands, Constant Contact, Ben & Jerry’s and the YMCA. David brings to the SBDC his experiences as the Founder and Chief Consultant of Piedmont Avenue Consulting, Inc. through which he provides business consulting and marketing services to create brand awareness, strengthen customer loyalty and generate new opportunities. David works with a diversity of clients in the San Francisco Bay Area and beyond such as restaurants and retail specialty stores, franchises, professional services firms, start-ups and individual entrepreneurs.
Dr. Mitroff is an active member, on the executive board, or advisory committees for several organizations. He continually collaborates with several consultant groups, merchant associations, and charities to best serve the community. David brings a deep knowledge of the entire San Francisco Bay Area marketplace and is a fourth generation San Franciscan who is proud to have been born in San Francisco. David is a sought-after speaker on a wide range of topics from Social Media Management to the Psychology of Marketing and through his consulting, lectures, training, and keynotes has educated more than 35,000 business owners.
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Visit www.norcalsbdc.org
To sign up for one-on-one advising and no cost training with the NorCal SBDC.
To sign up for one-on-one advising and no cost training with the NorCal SBDC.