Lesson series
Marketing for Success
This Marketing webinar is built on Steve Roth’s 40+ years in consumer and industrial marketing, brand development, market research, and reaching customers through all types of media from television and radio, to print, the web, and social media.
The webinar focuses on understanding and identifying the businesses’ core users, its Heavy User Group, and then building a marketing strategy to talk with those people and build a relationship with them.
The webinar focuses on understanding and identifying the businesses’ core users, its Heavy User Group, and then building a marketing strategy to talk with those people and build a relationship with them.
Meet the presenter
Steve Roth
Steve Roth is the Lending Specialist at the NorCal SBDC Finance Center and loves helping people raise capital, increase their profits, develop new products and markets, and create a secure future for themselves and their families. He has spent the majority of his career in the venture capital and private equity industry, gaining experience in areas such as financial management, treasury, raising capital, and general management.
While finance is his primary job function, Steve also enjoys wine, food, cooking, and his seven very active grandsons.