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Lesson series

Social Media Selling

In the ever changing world of Social Media, picking the right platform for your marketing and sales is key. But with so many out there, how to you take out the guesswork and make sure you make the best choice for your business?
Watch NorCal SBDC Advisor Bobby Chang as he explains the main platforms (Facebook, Instagram, Twitter, Shopify and others) and for each one looks at:
• The strengths and weaknesses of each platform.
• Which platforms best align to different types of businesses.
• Top tips to launch on each platform.

Take the guess work out of your eCommerce choice.
Meet the instructor

Bobby Chang

Bobby Chang is a serial entrepreneur who created his first venture in high school stringing tennis rackets for his teammates. Educated at Art Center, his design thinking has proven instrumental in every company he’s involved in. Co-founding incase, a global brand recognized as the leader of lifestyle products in the coveted Apple Retail Stores worldwide, the success of which has allowed him to pursue pro-bono work in the non-profit sector.
Bobby’s next venture was called Mission Heirloom. He co-founded the company based on his experiences with the connection between food and personal health. Built under the Hub and Spoke model, the commercial kitchen allowed MH to scale from their award winning market cafe to local and national distribution almost overnight. Tapping into his understanding of consumer goods, he was able to successfully launch their first product into Amazon Prime and claim Best New Product in its category which led to the Amazon Choice moniker. In addition, MH also built its own Data Warehouse to analyze and visualize where there is strong community support and where gaps could be filled. Bobby continues to advise startups along with his work with the SBDC. He speaks English and Mandarin.

Bobby Chang. Instructor