Lesson series
Starting a Food Truck
This webinar will help you develop a thorough checklist for building a successful food truck business, led by Norcal SBDC advisors, Mani Niall and Shawn Walker-Smith. We’ll cover everything from choosing a truck and getting permitted, to creating an engaging customer experience to drive loyalty.
How the Rubber Meets the Road
Meet the instructors
Mani Niall
Mani Niall is a professional baker and restaurateur with over 35 years in the food business. He is the author of four cookbooks including Sweet & Natural Baking and Covered in Honey. Mani is a regular contributor to the UC Davis Honey and Pollination Center and the R & D chef for artisan food products and national brand Just Desserts.
Gail Lillian - Course author
Shawn Walker Smith
Shawn Walker-Smith is a Norcal SBDC Regional Norcal Eats! business advisor with over 30 years in
corporate and entrepreneurial environments. He is a graduate of the California Culinary Academy
(Le Cordon Bleu) in San Francisco. Shawn has owned and operated TART! Oakland and co-managed Steel Rail Brew Pub. He has participated in and managed food areas of large and small special events.
corporate and entrepreneurial environments. He is a graduate of the California Culinary Academy
(Le Cordon Bleu) in San Francisco. Shawn has owned and operated TART! Oakland and co-managed Steel Rail Brew Pub. He has participated in and managed food areas of large and small special events.
Gail Lillian - Course author
To start receiving one-on-one advising and low cost training.
The Northern California Small Business Development Centers (Norcal SBDC) is a nonprofit network made up of 18 centers that are dedicated to helping small businesses with every aspect of business creation, growth, management, and operation.
The Northern California Small Business Development Centers (Norcal SBDC) is a nonprofit network made up of 18 centers that are dedicated to helping small businesses with every aspect of business creation, growth, management, and operation.