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Starting An Artisan Food Business

Do you have the dream of starting a food business but don't know where to start? Or perhaps you've already started your food business but would like to make sure that you have all of your ducks in a row. In this seminar we will help you create a framework for your own successful artisan food business. This includes product development, pricing, legalities, branding, sales and distribution.
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If you are interested in NorCal SBDC advising services, please sign up for our services: If you are already working with a business advisor there is no need to sign up again and we hope you are enjoying their services.

If you are already an SBDC client who is interested in meeting with the instructor please email us at
Meet the instructor

Deagon Williams

Deagon Williams is a chef, food consultant, and SBDC advisor. She is a graduate of Mills College with a BA in Sociology and an MBA with an emphasis on entrepreneurship and marketing. A graduate of LaVarenne Culinary School, Deagon was a part of the first wave of American women to climb the ladder in high-end kitchens.

Patrick Jones - Course author