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Trademark Basics: What Every Small Business Should Know Now, Not Later

Learn directly from the United States Patent and Trademark Office (USPTO) on how to protect one of your business’s most valued assets, your Intellectual Property, with a U.S. Trademark.

Topics to be covered:

• How trademarks, copyrights, patents, domain names, and business name registrations all differ

• The benefits of federal trademark registration

• Why it is important for any new business to select a trademark that will be both federally registrable and legally protectable

• Critical factors to consider when choosing a mark

• The importance of doing a complete search and whether an attorney should be used

• The USPTO’s role in the federal registration process

• How to get free and reduced-price legal help when applying for registration
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